Brand Identity

Khlebnik

A brand identity created for Khlebnik — a franchise chain of urban-format café-bakeries and one of the largest in North-West Russia. In seven years the company has opened more than 300 bakeries across St. Petersburg, the Leningrad Region, Moscow and its surroundings, Veliky Novgorod, Pskov, Tyumen, and Kazakhstan, and by early 2026 the network reports 330+ locations, having added Karelia. More than a bakery counter, Khlebnik is a sit-in café-bakery — a modern, welcoming place to slow down with family over bread, pastries, and coffee. We designed a visual identity that captures that spacious, atmospheric positioning; below is a selection of pages from the brand guidebook.

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